How does Canadian Spam Legislation affect public and stakeholder engagement?

Canada’s new anti-spam law regulates “commercial electronic messages,” which are emails, text messages, social media messages, and other video/audio/image/text messages that encourage commercial activity.  CASL is intended to protect Canadians from unsolicited email, malware, spyware, identity theft, and other “electronic threats.”

With strict penalties for violating CASL, it is worth taking a closer look at what this legislation could mean for engagement professionals.